—Uh, I think online shopping is very time-consuming.
—
A. Why do you want to wait and shop in a long line?
B. I somewhat agree with you, but not completely.
C. Thank you for your time to be with me for the weekend.
【答案】：B
—I think we can use two or more kinds of media together in an advertising campaign.
—
A. It’s true. Two is always better than one.
B. That’s quite right. We can attract more people.
C. It’s great idea. We need to put in more money then.
【答案】：B
—Morning, Daniel. Today I’d like to discuss the promotional events of our products with you.
—
A. Hi, I agree with what you have just said.
B. Good morning, Kevin. Nice to meet you, too.
C. Ok. I think we should draw up a thorough plan, first.
【答案】：C
It can be aimed individuals with select surfing behavior.
A. to
B. in
C. at
【答案】：扫二维码添加微信好友
Consumers can’t digest too much information on a web page, resulting low rates of return.
A. with
B. in
C. at
【答案】：扫二维码添加微信好友
—Great! Maybe from now on, I should try to buy goods online.
—
A. I think you need to be a little bit slower.
B. That’s all right. Whatever!
C. Why not? Go ahead. Just give it a try.
【答案】：扫二维码添加微信好友
—As you know, I’m not quite familiar with how to shop online.
—It’s a piece of cake! I’ll show you how to do it.
A. First of all, you should find a good e-commerce site.
B. Next, add the items in your shopping cart and place the order.
C. Then compare the prices and features of the goods you like.
【答案】：扫二维码添加微信好友
—We are now looking for agents to cover southern China.
—Excellent.
A. I’m very familiar with the market there.
B. We are full of confidence in the Chinese market, too.
C. Our target markets are large corporations and government agencies.
【答案】：扫二维码添加微信好友
In my opinion, the first thing is what tools we should use. (考点：不定式结构的用法)
A. to be discussed
B. discussed
C. discussing
【答案】：扫二维码添加微信好友
I know personal selling is also a very effective tool for building ______buyers’ confidence.
A. to
B. up
C. with
【答案】：扫二维码添加微信好友
We are full of confidence the Chinese market.
A. on
B. in
C. with
【答案】：扫二维码添加微信好友
—Ok, what are your initial thoughts on our computers in China? Is there a market?
—
A. There is a computer shop around the corner to the right.
B. Our current agent agreements are broken up into regions.
C. I am very optimistic about the market opportunities in China.
【答案】：扫二维码添加微信好友
Sometimes it over half the total time spent on a research problem.
A. takes up
B. takes off
C. takes on
【答案】：扫二维码添加微信好友
In China, Taobao is one of e-commerce sites.
A. most popular
B. the most popular
C. more popular
【答案】：扫二维码添加微信好友
—It seems that the sales volume has not reached our objective.
—
A. Thank you very much about it.
B. It doesn’t matter too much.
C. It’s true. I’m sorry about that.
【答案】：扫二维码添加微信好友
题干二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。DevelopmentofOnlineMarketingWiththeintroductionoftheInternet,therecamemanychangestothewayacompanymightcarryoutamarketingstrategy.Abouttenyearsago,weshoppedonlyatlocalstoresinthemarketplaceusingcash.NowanewworldhasbeenopeneduptopeoplearoundtheglobethroughtheWorldWideWeb.Weareabletobrowsethefanciestshopsintheworldfromhome,“virtually”thatis.ThetechnologyofsecuretransactionsontheWebhasgreatlyimprovedandtherushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.Onlinemarketingisanelectronically-basedindustry.Inshort,itreferstotheconductingofbusinessthroughtheInternet.Itisawayofbuyingandsellinggoodsandservices,andnegotiatingtradethroughdigitalcommunications.Onlinemarketingallowsbusinessestoreachawidermarketwhilecuttingcosts,savingtimeandeliminatingtonsofpaperwork.Mostonlineretailersaskthecustomerstopaywithacreditcard.Regularbuyersareissuedelectronicordigitalsignatureswhichareprotectedbypasswords,enablingthemtotransactbusinesssecurelyviaInternet.Onlinemarketingisstillinitsearlystages,asproblemssuchashowtodealwithcreditcardfraudontheInternetstillhavetobedealtwith.Butitsfuturelooksrosy.Withthedevelopmentofcomputertechnology,e-commercewillinevitablybecomea“must”inoureverydaylives.Thereisnodoubte-commercehascomeofage.1.__________changedthewayacompanymightcarryoutamarketingstrategyoverthepast10years.A.TheInternetB.LocalstoresC.Theconsumers2.Whatdoes“virtually”meaninParagraphOne?A.Inreality.B.Bymeansofacomputer.C.Safely.3.Whichofthefollowingadvantagesofonlinemarketingisnotmentioned?A.ReachawidermarketwhilecuttingcostsB.SavetimeandeliminatepaperworkC.Increasingtrustbetweentradersandbuyers.4.Whatproblemsarestilloutstandinginonlineshopping?A.Cuttingcosts.B.CreditcardfraudontheInternet.C.Eliminatingpaperwork.5.Whichistheauthor’sattitudetowardsonlineshopping?A.Ourshoppingwasonlydoneatlocalstoresonthehighstreet,usingcash.B.OnlinemarketingreferstotheconductingofbusinessthroughtheInternet.C.Undoubtedlytheeraofe-commercehasarrived.
【答案】：扫二维码添加微信好友
—But why is it so much higher in this market?
—
A. I don’t think I can follow the course.
B. Sometimes things don’t go as expected.
C. There are many rich people in this area.
【答案】：扫二维码添加微信好友
As it is known that the aim of every business is to make profit as possible.
A. as many
B. as much
C. more
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When data , it has to be analyzed to decide what it all means.
A. had been collected
B. has collected
C. has been collected
【答案】：扫二维码添加微信好友
—I wonder if you are able to offer market exclusivity for all of China?
—
A. I’d love to go to the supermarket with you if I have the time.
B. I’m not surprised to hear that about the huge market in China.
C. Thank you for your interest in representing our product.
【答案】：扫二维码添加微信好友
Our advertising rates are size and location.
A. depended on
B. put on
C. based on
【答案】：扫二维码添加微信好友
Remember we want to create a forward-looking image ______ increase the awareness of our brand.
A. as well as
B. but
C. so
【答案】：扫二维码添加微信好友
—
— Once a week.
A. How soon will your department finish the meeting?
B. How often does your department hold a meeting?
C. How long will the department meeting last？
【答案】：扫二维码添加微信好友
This is one of the main ways a business learns what customers want.
A. which
B. of
C. that
【答案】：扫二维码添加微信好友
—
— It will take at least three weeks.
A. How soon will you finish our TV commercial?
B. When will you finish our TV commercial？
C. How long have you finished our TV commercial？
【答案】：扫二维码添加微信好友
—
— I’m planning to go to Canada for further study.
A. Why are you going to resign your current job?
B. When do you intend to resign your current job?
C. What is your intention after resigning your current job?
【答案】：扫二维码添加微信好友
题干二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。PrinciplesofMarketingMarketingisthepartofyourbusinesswheremoneyismade.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.First,customersarethemainstayofanybusiness.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.Therefore,thebusinessneedstodirectallactivitiestowardssatisfyingthecustomers’needs.Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.Undoubtedlytheyarelikelytotalktootherpotentialcustomers.Anotherprincipleforabusinessisthatprofitablesalesvolumeismoreimportantthanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeofsalesthatactuallywillearnabusinessthemostprofit.Andthemaximumsalesvolumesimplyreferstothebiggestsumofretailsales.Sincetheaimofmostbusinessesistomakeasmuchprofitaspossible,businessesvalueprofitsmorethanthevolumeofsales.Alargevolumeofsalesmayresultinalowprofitmargin,therefore,itisimportantformarketerstofocusontheirprofitablesalesvolume.DecideifeachofthefollowingstatementisTRUE(T)orFALSE(F).1.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekeptinmind.2.Ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopletobuytheproductsorservices.3.Theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessprofit.4.Themaximumsalesvolumereferstothebiggestsumofretailsales.5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume.
【答案】：扫二维码添加微信好友
题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.Ouradvertisingagencywilljusthavetocomeupwithathemefortheadvertisementbytomorrow.A.明天之前我们广告公司将会索取广告的主题。B.明天之前我们广告公司将会收到广告的主题。C.明天之前我们广告公司将会拿出广告的主题。2.Productadvertisingaimsatincreasingsalesbymakingaproductknowntoawideraudience.A.产品广告旨在通过广泛宣传其产品来提高销售。B.产品广告提高了销售，从而让广大消费者了解了产品。C.产品广告在增长销售的同时也把产品推荐给了消费者。3.Agoodadvertisingprogramtellspotentialcustomersthebenefitsderivedfromtheuseofproducts.A.一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。B.一个好的广告方案告诉潜在的客户如何使用产品。C.一个好的广告方案将自己使用产品的受益告诉了潜在的客户。4.Youcanuseeitheryourowndesignersorateamofdesignersinouragency.A.您可以同时采用您自己的设计师和我们公司的设计团队。B.您可以采用您自己的设计师，或者采用我们公司的设计团队。C.您不应采用您自己的设计师，而应采用我们公司的设计团队。5.Opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofacompany.A.舆论广告展示公司重要形象，履行公共事务。B.舆论广告强调公司地址的重要性，展示高大形象。C.舆论广告通过强调公司在公共服务中的重要性来展示公司形象。
【答案】：扫二维码添加微信好友
—Need we fill in the application form?
—
A. Yes, you must.
B. Yes, you need.
C. Yes, you do.
【答案】：扫二维码添加微信好友
—
— In most cases, it is the total income received.
A. What does taxable income refer to?
B. Why do you want to know taxable income?
C. When do you start to learn taxable income?
【答案】：扫二维码添加微信好友
—You want to know about the value added tax, don’t you?
—
A. Yes, you need to introduce it for me.
B. Yes, could you give me a brief overview of it?
C. Yes, you must tell it to me.
【答案】：扫二维码添加微信好友
_____ our income is, _____tax we should pay.
A. The highest, the most
B. Higher, more
C. The higher, the more
【答案】：扫二维码添加微信好友
Tax, ______ can be used in public services, is very important to our country.
A. which
B. that
C. what
【答案】：扫二维码添加微信好友
题干二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。PersonalIncomeTaxRate(monthly)(ValidfromSept.1,2011)bracketgradingtaxrate(%)(TR)simplecoefficient(SC)1lessthan1,5003021,500-4,5001010534,500-9,0002055549,000-35,000251005535,000-55,000302755655,000-80,0003555057Over80,0004513505Note:Tax=(income-3500)*TR-SCTheabovechartshowsindividualincometaxinChina.Thetaxfreethresholdis3,500RMBpermonth.Thetaxratesaredividedinto7brackets.Thelowestrateis3%forincomebetween3,501and5,000,whilethehighestrateis45%forincomeover80,000.Therefore,thehigherourincomeis,themoretaxweshouldpay.Tax,whichcanbeusedinpublicservicessuchaseducation,roadconstruction,publichealthandsoon,isveryimportanttoourcountry.Asweallknow,taxmakesupagreatpartofourcountry’srevenue,andthedevelopmentofourcountrydependsonit.Fromwhathasbeendiscussedabove,wecanseethatitiseveryone’slegaldutytopaytaxbecausetaxescontributetothecountryandcreatebenefitsforeveryone.Thosewhotrytoevadetaxationaresuretobepunished.Inshort,payingtaxisourresponsibilitytosociety.DecideifeachofthefollowingstatementsisTRUE(T)orFALSE(F).1.Thepurposeofthepassageistohelppeopleknowthetipshowtopaylesstax.2.Accordingtothechart,ifaperson’smonthlyis3600yuan,he/shedoesn’tneedtopaytax.3.Howmuchincometaxapersonpayseachmonthdependsonhowmuchhis/herincomeis.4.Theunderlinedword“evade”inthelastparagraphmeansincrease.5.Personalincometaxesareincludedinagovernment’srevenue.
【答案】：扫二维码添加微信好友
—How about your friend, Li Yan? Does she work in the same department with you?
—
A. She is fine, thank you, and you?
B. She is fine, thank you, and she’ll be happy to see you again.
C. She is an assistant auditor and works in the Auditing Department.
【答案】：扫二维码添加微信好友
—Your bank is huge! It must have many departments.
—
A. It’s true. Our bank consists of many departments.
B. Thank you, our bank is a small one.
C. You are kidding! Our bank is a small one.
【答案】：扫二维码添加微信好友
—Hi, Wang Li, is that you? Long time no see.
—
A. How do you do?
B. Yes, it’s been ages. It’s nice to see you here.
C. Thank you, nice to see you again.
【答案】：扫二维码添加微信好友
I have just some dollars into Renminbi.
A. been changed
B. changed
C. been changing
【答案】：扫二维码添加微信好友
The Operations Department is the one which takes care the day-to-day business of the bank.
A. the most of
B. most of
C. most
【答案】：扫二维码添加微信好友
题干二、阅读理解：阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。Therolesandfunctionsofbankshavechanged.Todaytheservicesthatabankoffersdependonthetypeofbankandthecountry.Manyofthelargerbanksmaydealinfinancialinstrumentssuchassharecertificates,certificatesofdeposit,andbillsofexchange.Afinancialinstrumentisadocument.Itshowsmoneyhasbeenlentorborrowed,investedorpassedfromoneaccounttoanother.Somebanksalsoofferbankingandinsurancetotheircustomers.However,oneofthebasicfunctionsofabankistoprovideservicesrelatedtothestoringandmanagementofmoney.Theseincludeacceptingdeposits,makingloans,payingorcharginginterest,transferringandinvestingmoney,ATMnetworksandsoon.,onlinebankingallowsustohavemorechoicesandservices,includingopeningaccounts,transferringmoneybetweenaccounts,payingbillsandevengettingloans.
【答案】：扫二维码添加微信好友
—Now shall we move on to the next question?
—
A. Thank you for questions on the commodity inspection.
B. Importers must have the right to re-inspect goods upon arrival.
C. Sure. Let’s talk about thetime of shipment and payment.
【答案】：扫二维码添加微信好友
—I’d like to know what insurance you will cover for your clients.
—
A. Insurance is necessary for our clients.
B. I suggest a Free of Particular Average Policy.
C. Sure, but there is an extra premium for the buyer’s account.
【答案】：扫二维码添加微信好友
—But in your case, we strongly recommend War Risks and WPA.
—
A. OK, then please cover both War Risks and WPA for us.
B. Well, that rate is acceptable. Thanks.
C. But the extra premium is for buyer’s account.
【答案】：扫二维码添加微信好友
The sandbags stopped her property from .
A. to be flooding
B. being flooded
C. being flooding
【答案】：扫二维码添加微信好友
What’s the insurance for the shipment?
A. rate
B. value
C. ratio
【答案】：扫二维码添加微信好友
题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.There-inspectionshouldbecompletedwithinamonthofthearrivalofthegoods.A.对货物的重新检查应在到货一个月内完成。B.应在一月内到货并完成对货物的重新检查。C.应在完成对货物的重新检查后一个月内到货。2.OK,thenpleasecoverbothWarRisksandWPAforus.A.好的，那么请为我们覆盖战争险和水渍险。B.好的，那么请为我们办理战争险和水渍险。C.好的，那么请为我们支付战争险和水渍险。3.Iprovidemoreinformationbelowaboutourcompanyandtheservicesweofferforyourreference.A.下面，我提供更多的信息，是关于我们公司和我们为您提供的服务。B.下面，我提供更多关于我们公司的信息和我们提供的服务，供您参考。C.我提供更多关于我们下面公司的信息及服务供您参考。4.Needlesstosayourcustomerwasveryhappywiththequalityofservice.A.客户是否满意我们的服务质量是不用说的。B.不必说客户是否满意我们的服务质量。C.不用说，客户非常满意我们的服务质量。5.Iwouldliketoinformyouthatthefollowingconsignmenthasbeenshipped.A.我谨通知贵公司，下列货物已装运。B.我要给你下列通知，就是货物已装运。C.我要通知的是，下列货物已装运并发给你。
【答案】：扫二维码添加微信好友
—So could you make an exception and accept D/P?
—__________________________
A. I shall tell you frankly it would drastically increase our risk.
B. Thanks, we are inclined to accept your price.
C. We have already tried our best.
【答案】：扫二维码添加微信好友
—Could I suggest we meet to review the issue and propose a mutually satisfactory solution?
—__________________________
A. You are welcome. You can visit us any time you like.
B. That’s alright. I’ll wait for your reply as soon as possible.
C. Sure, we will try our best jointly to deal with the issue.
【答案】：扫二维码添加微信好友
—Is it possible to find alternative payment terms for this order?
—__________________________
A. I’m afraid not. We insist on a letter of credit.
B. No, I think the price is reasonable.
C. I can’t be of any help in this respect.
【答案】：扫二维码添加微信好友
We ______ a copy of the statement for your reference.
A. enclose
B. encircle
C. enrich
【答案】：扫二维码添加微信好友
You should be confident with our products, _______ enjoys a high prestige among the consumers.
A. what
B. that
C. which
【答案】：扫二维码添加微信好友
题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.Fortheseller,thebesttermswouldbefullpaymentincashatthetimeofsale.A.为了卖方利益，最好的条款是在销售时以现金全额付款。B.对于卖方来说，最好的付款方式是销售时全额现金支付。C.由于卖方缘故，最好的协议是在销售时以现金全额付款。2.Thereisadifferenceof5milliondollarsbetweenthisyear’ssalesandlastyear’s.A.这里有今年和去年5百万美元的销售额差价。B.今年和去年的销售额相差5百万美元。C.今年和去年的销售额有5百万美元的不同。3.Solet’smeeteachotherhalf-wayandcompromiseona10%reductioninpriceontheconsignment.A.那么我们半路上见，妥协运货价降低10%吧。B.那么我们各让一半，你我妥协将运货价降至10%吧。C.那么我们双方都做些让步，运货价减少10%吧。4.Themanagerhastenedtopointoutthathisproductswerefarsuperiortoothers.A.经理急忙指出，他的产品比其他的要好得多。B.经理急忙指着他的那些产品，称他们比其他的要好得多。C.经理急忙指出，那个产品比其他的要好得多。5.15tonsofgoodscan’tsimplydisappearintothinair.A.15吨的货物不可能凭空消失。B.15吨的货物不可以简单地消失。C.15吨的货物不会消失在稀薄的空气中。
【答案】：扫二维码添加微信好友
—What do I have to do to get the credit information of our corporate partner?
—
A. OK, we will pass on the report to you as soon as we get it.
B. It’s not complicated. Just fill in a form and sign it.
C. For our long-term clients, we only charge some direct fees.
【答案】：扫二维码添加微信好友
—I’d like to have credit information about my corporate partner in Australia.
—
A. Well, our department deals with all kinds of consultant service.
B. Please call me at any time, if you have any questions.
C. I have something wrong with the credit of my cooperate partner.
【答案】：扫二维码添加微信好友
—What should a healthy diet contain?
—
A. We shouldn’t eat too much fast food because it’s rich in fat.
B. A healthy diet should contain all the essential nutrients.
C. A lot of food safety issues have been exposed in the food industry.
【答案】：扫二维码添加微信好友
The only thing for you ______ is to fill in a form and sign it.
A. doing
B. do
C. to do
【答案】：扫二维码添加微信好友
Nowadays, more and more attention is being paid ______ “Business Ethics”.
A. to
B. for
C. of
【答案】：扫二维码添加微信好友
题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.Couldyoupleaseconfirmthattheyhavesufficientfundstocoverthisamountoforder?A.能请您确认一下，他们有足够的资金支付这个数量的订单吗？B.您能否确认一下，他们有特别的资金支撑这个数量的订单吗？C.您可否批准一下，他们有额外的资金为这个数量的订单保险吗？2.Eventsresultingfromalossoftrustarebeingseennowandthenandtheyaffectsocietyinmanyunfortunateways.A.导致信任缺失的事件多多少少有所发生，并以不同方式影响社会。B.因信任缺失导致的事件时有发生，并在多方面严重影响社会。C.因信任缺失导致的事件现在和当时都有发生，并不幸严重影响社会。3.Manypeopleknowtheimportanceofbusinessethics,butstillsomepeopledon’tkeeptoit.A.许多人知道商业道德很重要，但仍有一些人避而不谈它。B.许多人知道商业道德的意义，但仍有一些人不理会它。C.许多人知道商业道德的重要性，但仍有一些人不遵守它。4.Thefoodmanufacturersaresoobsessedwithmakingmoneythattheyoftenlosetheirbusinessethics.A.食品生产商只沉迷于赚钱，结果经常置商业道德于不顾。B.食品生产商只享受赚钱，他们经常丢失商业道德。C.食品生产商只享受制造钱，他们经常迷失商业道德。5.Peoplecan’tbearthiskindofbehaviorandthebusinessesresponsiblemustbecloseddownimmediately.A.人们忍受不了这类行为，有责任心的企业都要关闭。B.人民不能承受这样的行为，负责任的企业必须立即关停。C.人们无法容忍这类行为，相关责任企业必须立即关闭。
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题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.Actually,Ihavebeenthinkingaboutonlineshoppingforalongtime.A.事实上，很久以前我就已经考虑过网上购物了。B.事实上，我一直考虑网上购物已有很长时间了。C.事实上，我正在考虑长时间网上购物。2.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.A.网络营销愈来愈不再只是一个选择。它是一种必然。B.网络营销不久是一个选择。它是必然的选择。C.网络营销不仅是日益的选择。它是必然的需要。3.Onlineshopsgiveustheopportunitytoshop24/7.A.网上购物为我们提供了去24-7商店购物的机会。B.网上商店为我们提供了7天24小时的购物机会。C.网上商店为我们提供了一周7天、一天24小时地全天候购物机会。4.Therushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.A.消费者涌向网店购物的行为已经表现出了网络营销的不断增长。B.消费者的网购热潮说明越来越多的消费者接受网络营销。C.消费者抢购网店显示出他们非常接受日益增长的网络营销。5.Onlinemarketingsavestimeandcanbedeliveredanytime,anywhere.A.线上销售抢回了时间，可以在任何时间快递到任何地点。B.在线营销节省时间，可以随时随地发送快递。C.在线营销节约时间，可以随时随地传输信息。
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—This is Focus Advertising Agency. How may I help you?
—
A. Excuse me, I’d like to buy a pair of sports shoes.
B. Hi, there. I’m glad to introduce myself to you.
C. I need some information on the advertising rates of your magazines.
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The Smart Color Laser Copier is comparable professional editing.
A. to
B. on
C. at
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—
— We would like to get in with the fall publication, if possible.
A. How much do you plan to spend on advertisement?
B. Which edition would you like your advertisement to appear in?
C. What do you want to say about your products in the advertisement?
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题干二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。Productadvertisingisanimportantpartofmarketing.Itaimsatincreasingsalesbymakingaproductorserviceknowntoawideraudience,andbyemphasizingitspositivequalities.Acompanycanadvertiseinvariousways,dependingonhowmuchitwishestospend.Therearedifferentmediaforadvertisingincludingtelevision,radio,newspapers,magazines,theInternetanddirectmail.Thedesignandorganizationofadvertisingcampaignsisusuallythejobofanadvertisingagency.Agoodadvertisingprogramtellspotentialcustomerswhytheyneedtheproduct,howitisusedandthebenefitsderivedfromitsuse.Asuccessfulprogramalsotellstheconsumerhowtheproductisbetterthansimilarofferingsbycompetitors.Corporateadvertisingisnotdirectlyconcernedwithincreasingthesalesofaparticularproductorservice,butmorewiththebrandimageandreputationacompanywantstopresenttothegeneralpublicorwithinanindustry.Corporateadvertisingcomesinthreedifferenttypes:imageadvertising,opinionadvertisingandinvestmentadvertising.Imageadvertisingattemptstopromotetheimportanceofacompany.Opinionadvertisingpresentstheimpressionofdoingapublicservicebyaddressingtheimportanceofacompany.Investmentadvertisingisdesignedtoattractpotentialinvestors.DecideifeachofthefollowingstatementisTRUE(T)orFALSE(F).1.Generally,anadvertisingagencyisresponsiblefordesigningandorganizingaproduct’sadvertisement.2.Itisnotnecessarytoconsiderthebudgetofanadvertisementinchoosingamediaforadvertising.3.Accordingtothetext,therearethreetypesofmediausedinadvertising.4.Productadvertisingisdifferentfromcorporateadvertising.5.Thispassageismainlyaboutthehistoryofadvertising.
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The Digital Image Processing of this copier is a prime reason you can ______ on it.
A. account
B. count
C. discount
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It will take at least two weeks just to get the storyboard ______.
A. write up
B. writing up
C. written up
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—Do you mean that deposits and withdrawals are posted to my account immediately?
—
A. Yes, we process cash transactions during the working day.
B. Yes, we process cash transactions on the second day.
C. Yes, we process cash transactions as soon as they take place.
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— Generally speaking, value added tax is mainly charged on the taxable services.
— Well,
A. how do you know it？
B. why do you say so?
C. what do you mean by that?
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Denial, do you know how to register ______ the taxation bureau now?
A. on
B. for
C. with
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You should make sure that your password is long enough to prevent it ______ being easily hacked.
A. in
B. from
C. out
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—
— It’s not bad. I have worked in this bank for two years and I love my current job.
A. Could you do me a favor?
B. How is everything going?
C. What’s going on?
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题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.Youcanhandlemorethanoneaccountatthesametime,dealingwithmoneyatwill.A.你可以同时进行多次核算，任意处置你的款项。B.你可以同时操作不止一个账户，任意处理你的款项。C.在涉及到你的款项时，你可以同时操作不止一个账户。2.Itshowsthatmoneyhasbeenlentorborrowed,investedorpassedfromoneaccounttoanother.A.它表明钱已借出或借入、已投资或从一个帐户转到另一个账户。B.它表明钱已借入或借出、已花费或从一个帐户转给另一个人。C.它表明钱已被借贷、已投资或从一个帐户转到其他账户。3.Themoneytransfersfromyouraccounttoanotherwithinasecondwhenyouclick“OK”onthecomputerscreen.A.当电脑屏幕上显示“确定”时，你账户的钱就会转到其他帐户。B.当你在显示器上点击“确定”时，你用一秒钟把钱转给另一个人。C.当你在电脑屏幕上点击“确定”时，你账户的钱马上就会转到另一个帐户。4.Younolongerneedtospendmuchtimeliningupatabanktodoyourtransactions.A.你再也不需要花很多时间在银行排队进行交易。B.你绝不需要花大量时间在银行排队办你的业务。C.你不必花许多时间在银行交易，排队等待。5.Theseservicesincludeacceptingdeposits,makingloans,payingorcharginginterest,transferringandinvestingmoney.A.这些服务包括收到存款、收回贷款、支付或收取利润、转账和投资资金。B.这些服务包括接受存款、发放贷款、支付或收取利息、转让和投资资金。C.这些服务包括承兑存款、支取贷款、支付或收取利率、转账和投资资金。
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—I’m afraid the goods we received yesterday are short of weight.
— __________________________
A. I’m afraid we really couldn’t accept that.
B. I suggest maybe should check it again.
C. I’m sorry to say the shipment didn’t turn out to be satisfactory.
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Many of the larger banks may financial instruments.
A. deal with
B. deal out
C. deal in
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—Is there any time requirement for registration?
— within 30 days after we receive our business license.
A. Sure. We will register within
B. Of course. We might register
C. Certainly.We should register
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Mobile banking functions nearly _______ telephone banking.
A. the same as
B. as same as
C. as the same
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What a ! I didn’t expect to meet you here.
A. incidence
B. accident
C. coincidence
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Online computer systems help us provide a service to our customers.
A. speed
B. speedy
C. speedily
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—I suggest that you conduct a commodity re-inspection in a month.
—
A. I think you should apply for it as soon as possible.
B. The shipment you ordered will arrive next week.
C. That sounds good, but I’d like to know how much time it will take.
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—How can people avoid food contamination nowadays?
—
A. People should have balanced food to get different nutrients they need.
B. I agree with you on this point, and we should pay more to attention to food safety.
C. The government should set strict rules to standardize the production of food.
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, our customer was very happy with the quality of service.
A. Regardless of it
B. Helpless to do
C. Needless to say
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______it may lead to, they always pursue the profit maximization.
A. No matter where
B. No matter what
C. No matter how
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The company owns branches not only in Europe _______ in North America.
A. but
B. but also
C. as well as
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—We regret we cannot review your weight-shortage claim as it really has nothing to do with us.
—__________________________
A. The weight of the cargo on loading was supervised by the manager.
B. But 15 tons of goods can’t simply disappear into thin air.
C. I think there must be some misunderstanding.
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—Why does food contamination seem to occur so frequently these days?
—
A. Because people do not realize the harmfulness of it.
B. Because contaminated food products are easy to produce and sell.
C. Because those food manufacturers only focus on making money.
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题干二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1.Thetaxratesaredividedinto7brackets.A.税率包含了7个括号。B.税率可以分为7个等级。C.税率被分为7种类型。2.Asweallknow,taxmakesupagreatpartofourcountry’srevenue.A.众所周知，税收决定了很大一部分的国家财政收入。B.众所周知，很大一部分的税收配制了国家财政收入。C.众所周知，我们国家的财政收入很大一部分来自税收。3.Itisimportanttoprotectyourpersonalinformationwhenbankingonline.A.在银行上网时要防止你个人信息外露，这点很重要。B.进行网上银行操作时，保护好你个人信息非常重要。C.上网之前把银行卡的信息保存好是很重要的。4.Inshort,payingtaxisourresponsibilitytothesociety.A.总之，纳税是我们的对社会的责任。B.总之，纳税的意思就是社会责任。C.总之，我们必须给我们社会上税。5.Ifyouprefer,however,youcanstillfileyourtaxestheold-fashionedwaywithoutspendingadime.A.如果你选择的话，当然，你也可以用老办法报税，一个子儿也不用花。B.不过，你也可以自己选择不花钱的过时方法，记录自己的纳税档案。C.然而，如果你愿意，你仍然可以用老旧方式来报税，而且也不用花一分钱。
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It assures that you are dealing with a ______ business partner.
A. trustworthy
B. confidential
C. ethics
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We won’t entertain your claim _______ the inspection certification from the Commodity Inspection Bureau.
A. unless you will have
B. unless you don’t have
C. unless you have
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We’ll accept the goods the results from the two inspections are identical.
A. only if
B. if only
C. even if
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Consumption and investment, meanwhile, accounted for 4.5 and 1.2 percentage points of first-quarter growth_______.
A. respectful
B. respectable
C. respectively
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—Can we discuss the question of commodity inspection?
—
A. OK. As an integral part of the contract, the inspection of goods is particularly important.
B. We would prefer to re-inspect goods at the unloading port.
C. But there might be some dispute over the results of inspection.
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